• ANTI - TRACK 4
  • IT'S YA BOY
  • SILLY THINGS
  • CREDENTIALS

ALF WRITES GOOD

No, Not That Alf

  • ANTI - TRACK 4
  • IT'S YA BOY
  • SILLY THINGS
  • CREDENTIALS

 When Emily Zugay made one of her unique and meme-y logos for AXE, we knew we had to do something big. So we took that logo and put it on a can of AXE. Then we took that can of AXE and made content with it. Then we partnered with Emily and made her our “big boss” (she even made it official on LinkedIn). Then we took that can, mass produced it, made it available for purchase at Walmart and sold out in a matter of days. Anyways, here’s the case study video.

Group Creative Director: Mik Manulik
Senior Social Media Manager: Ethan Smith
Content Creator: Addison Marriott