The Ninja CREAMi has a cult following on TikTok. So how do you take that well-earned fan love to get people even more hyped about it? By hyping up the fans. Enter the CREAMi Celebration Squad. We partnered with 20+ Creators on TikTok to try real user submitted recipes and then hype up the fans in their own unique way. We even turned the submissions into a competition and crowned a Ninja CREAMi Champion. We garnered over 6 million organic impressions with a 7.4% engagement rate. Needless to say, we had dozens of pieces of content for this campaign, but here are some of my favorites (also, I got to test out a Ninja CREAMi for this and ate so much protein ice cream that I developed an intolerance to whey protein and I get really bad farts and bloating if I eat some now).