The Ninja CREAMi has a cult following on social. So how do you take that well-earned fan love to get people even more hyped about it? By hyping up the fans. Enter the CREAMi Celebration Squad. We partnered with over two dozen Creators on TikTok to try real user submitted recipes and then hype up the fans in their own unique way.

We even turned the submissions into a competition and crowned a Ninja CREAMi Champion. The campaign garnered over 6 million organic impressions with a 7.4% engagement rate. Needless to say, we had dozens of pieces of content for this campaign, but I just want to show y’all some of my favorites (also, I got to test out a Ninja CREAMi for this and ate so much protein ice cream that I developed an intolerance to whey protein and I get really bad farts and bloating if I eat some now).