We were asked to create one of the first sponsored Instagram Stories posts.
So we did this.
We were also asked (separate ask, non-related) to create a series of GIFs to utilize Giphy's Sticker feature on Instagram and Snapchat. So we made a few and then tagged them with "McDonalds" and "frozen" and "junkfood" and other derogatory terms towards McDonald's. Whenever users searched for "Mcdonalds" when looking for a GIF, the following GIFs would pop up:
Sick burn, huh?
Here's a list of the tags we used for the GIFs.
Creative Director: McKay Hathaway
Art Director: Conor Clarke