Tuesday Morning, a home goods retailer, doesn’t really have a reason to advertise around Super Bowl Sunday (a weekend that is notoriously fueled by testosterone and nachos). Thankfully, we found one. Tuesday Morning has a plethora of owl products. And with a little kerning magic, “SUPER BOWL” turns into “SUPERB OWL.” So we asked fans to celebrate “Superb Owl Sunday” instead of anything else that may or may not be going on that day.
We started with a series of party planning videos.
Then we did an owl-out ad blitz. We showcased various owl products on Pinterest (a platform that our target demographic loves). We created a ton of FB/IG posts. We created Instagram GIF stickers, did some shit with paid search, wrote a bunch of Tweets, created some sponsored IG stories, did a bracket for fans to vote on their favorite Superb Owl product, asked some influencers to throw their own Superb Owl parties. We even created a Spotify playlist.
Why am I telling you this instead of showing it to you? Because a) it’s a lot and I don’t want to overwhelm you and b) I want you to know just how much we did and what it was building up to.
A hour-long video of various owl products spinning on a Lazy Susan that was launched during the Super Bowl to compete with the big game.
Everyone on our team kinda hates it, but I’m super proud because “product spinning on a Lazy Susan” has been on my advertising bucket list for years.
Don’t ever let anyone dull your sparkle.
Creative Director: Jenny Powell
Art Director: Jane Taylor