Wendy’s Summer Beverages are like a vacation. For your mouth.

Here is a video that explains this metaphor.

We also created a series of beach reads starring the beverages. I wrote two: the Fruit Team Temptation and The Final Straw(berry Lemonade). These got some press.

And here are a few more videos that explain the metaphor some more. Just in case you didn't get it the first time.

Creative Director: McKay Hathaway
Art Director: Conor Clarke