Wendy's launched their new chicken tenders at the same time they launched their new Side of S'Awesome™ Sauce. Which begs the question... Do you dip? Or do you not? To settle the debate, we partnered with Super Deluxe and created a Facebook Live video and let our fans decide.
We also created a couple of digital videos to really encapsulate this moral dilemma.
Creative Director: Pat Piper
Art Director: Conor Clarke